Our Story
Why we exist
Curl Anthology was created by a young, curly-haired black woman on a mission to address key issues within the curly hair industry:
- The unavailability of quality curly hair products for wash-and-go styling (only a few retailers stock key products and they are frequently sold out).
- Textured beauty supply stores being overwhelmingly owned by people outside of the textured hair community (who don't pour back into the communities).
- The confusing product landscape (too much to choose from and no guidance around how to do so, resulting in expensive trial and error for the consumer).
Our perspective
Other retailers stock hundreds of brands of shampoos, conditioners, gels and mousses which promise to do similar things. The illusion of choice turns us into product junkies and leads us down an expensive journey of trial and error in the hope of finally finding a routine of products that just WORK. As customers, this is overwhelming, frustrating and time-consuming.