Our Values


  • Transparency: We only sell products that we personally love. Every product on our website is tested on our curly hair first to make sure it does what it promises.
  • Education: Through our social media, we are committed to building a repository of wash-hour videos that demonstrate hands-on application tips to empower our customer-base with the skills they need to master doing their hair.
  • Community: We are committed to fostering a community where curly-haired individuals can gain knowledge, share experiences and gain confidence in their curly hair.
  • Sustainability: We are committed to platforming brands whose products are non-toxic to humans, animals and our natural environment.

Rewrite your curl story

Curl Anthology is a retailer that cares. We empower curly-hair individuals with the education, tips and tools to embrace their natural curls through our curated range of tried & tested curl products. Don't believe us? Watch our 100+ videos where we put the products to the test on our hair for proof.

Ready to do the work? (because let's be real—consistent healthy haircare practices is what gets you results, not magic hair oils)

Get our FREE wash & go starter pack delivered directly to your inbox when you subscribe to our emails below!

Want more?

Read our blog, Curl Anthology 101 where we deep-dive into topics like the importance of clarifying shampoos, how to detangle in 15 minutes and how to get the perfect wash & go on tight curls

Blog posts

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Join the community

Follow us on Instagram @curlanthology to watch our 52 weeks of wash & go's series, where we bring you into the shower with us on wash day, share practical product application tips and demonstrate why we love every product that we stock.